These concept and Brand were developed to a Couture Dresses & Wedding Style fashion atelier. The idea was to create a light and high couture atmosphere to the Brand experience.
Simple elements were brought together to create the dress personalization aspect more relevant and meaningful for the clients.
We chose the blue color after the famous tradition rhyme to bring lucky for the wedding: "something old, something new. Something borrowed, something blue".
Um Tal de Brigadeiro is a Brazilian patisserie Brand that sells gourmet brigadeiros. Um Tal de Brigadeiro's brigadeiros are so special that it is impossible to try only one. The Branding idea was to create an experience that reflects in product quality and empathy. All the packaging is created in a so detailed and personalized way that clients feel it's different. The Brand creation uses powerful colors like blue, pink and orange. All the communication is fun, clean and relaxed.
Nutrientes Queridos is a brand from a nutritionist clinic from Brazil. The brand needed to be reformulated to reflect more professionalism. The core business is to work with food sustainability and behavioral nutrition, not with avarage diets. The brand was renewed based on this and also on the idea to make its communication more simple, light and more human. That's why we used watercolor elements to compose the identity as well a personalized and light typography. The website and stationery were also updated.
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