Piar Communication is a company that was born to be a PR business but it evolved to a more complex service in communication needs for its clients.
They offer three different services that helps business to have more press exposure, social media quality content and understanding their communication needs.
The rebranding process for Piar Communication was essential to transmit their new values and services. The creation had to be modern, and to stand out from competitors. The Brand transmits agility, quality and innovation, things that are so important for their clients (most startup business). The solution was to use a specific type letter that refers to quotation marks as a creative element.