Add More Energy (Âme, for close friends) is a specialty coffee shop. The name Âme hit as a light bolt! The idea is from the French word "Âme", that means "soul". and coffee is a way to add lots of love and heart soul into a cup. But "Âme" is also the acronym of "Add More Energy". Couldn't be better for this project, right?
The brand has a bold color palette which reminds the multi colours of the coffee: from the fruit to roasted beans.
To make the brand more heartfelt, we created Ariel, a character that express themself through their everyday coffee.
Naming + Branding + Papelaria + Estratégia